EveryDollar Debt Campaign
Project Overview
Paying off debt is a major pain point for our target audience, so we built a campaign focused entirely on this challenge—and how EveryDollar can help solve it. By featuring real users who have successfully paid off debt, we aimed to show that financial freedom is possible. We used social media to reach new audiences unfamiliar with EveryDollar, while also creating in-app experiences to encourage and inspire existing users on their debt-free journey.
Impact
Testing this specific messaging with our whitespace audience on social media not only drove acquisition, but also increased awareness of how real people have used EveryDollar to pay off thousands in debt—helping us stand out from competitors.
