Take Control of Your Money Livestream
Drove the visual branding for the event, designing a cohesive suite of assets across paid ads, email campaigns, landing pages, promotional materials, mailers, and video content.
Project Overview
Impact
The campaign reached over 1.5 million people, generated 400,000+ registrations, and drove more than $800,000 in revenue. Our highest performing event yet!
Phase 1: Planning + Visual Direction
I developed a moodboard to define the visual direction of the livestream campaign, ensuring alignment with the brand’s goals and audience. In collaboration with the creative and marketing teams, we built a comprehensive strategy that included advertising, social media, email, landing pages, and video assets.
To attract new audiences unfamiliar with our brand, we promoted a $20K giveaway as the campaign’s central hook, leveraging targeted social media content, paid advertising, and strategic email outreach to maximize reach and engagement.
Phase 2: 20k Offer
Phase 3: Final Push
Here we invited current EveryDollar user’s through in-app ads, email reminders, and pushed for more registrations on social.
Phase 4: Post-Webinar Offer
Following the webinar, we launched an exclusive EveryDollar bundle offer, promoted through a targeted email campaign and paid ads to re-engage attendees and drive post-event conversions.
