EveryDollar Photoshoots
Project Overview
A key part of EveryDollar’s brand is marketing our budgeting app to feel real and accessible to everyone. To support that, I led the creative direction for photoshoots featuring real EveryDollar users. I worked closely with photographers and the marketing team to ensure each shot authentically captured the users’ stories while staying true to the EveryDollar brand.
Impact
Featuring real users in our photos significantly strengthened our marketing efforts by capturing authentic, relatable stories. These images are now used across nearly every marketing channel. Since launching the refreshed branding, we’ve seen a noticeable increase in new user downloads.
