Take Control of Your Money Livestream
Project Overview
Drove the visual branding for the event, designing a cohesive suite of assets across paid ads, email campaigns, landing pages, promotional materials, mailers, and video content.
Impact
The campaign reached over 1.5 million people, generated 400,000+ registrations, and drove more than $800,000 in revenue. Our highest performing event yet!
Phase 1: Visual Direction
I developed a mood board to guide the livestream campaign’s visual direction and ensure brand alignment.
Phase 2: 20k Offer
To attract new audiences, we centered the campaign on a $20K giveaway, using targeted social, paid ads, and email outreach to maximize reach and engagement.
Phase 3: Conversion Push
Here we invited current EveryDollar user’s through in-app ads, email reminders, and pushed for more registrations on social.
Following the webinar, we launched an exclusive EveryDollar bundle offer, promoted through a targeted email campaign and paid ads to re-engage attendees and drive post-event conversions.
Phase 4: Post-Event Offer
